Years ago I wrote emails for a very high-ticket item. It was a six-month leadership-development program.
How did I vary my thoughts from selling a single item to this classroom face-to-face ten subject course? Less than you might think. I had to start with five thoughts.
So yes, high-ticket items are indeed different.
But Sales is Sales.
And the concept of my three-step sales cycle still works regardless of the item.
Create the Interest, Overcome Objections, Close The Sale.
Plus with a high-ticket item you will have different decision makers who have different emotional and motivational needs.
The higher the price the harder it is to normally get a quick sale or at least more steps are required.
Here are a few thoughts to bear in mind.
Need help to get started in 2018?
Use this simple email marketing tool to help you decide what you wish to say in your emails. It will help you list your emails into a logical sequence.
This diagram serves two purposes:
If you have read this far I suppose you are saying to yourself, “Yeah it’s easy for you!”
And you would be right as I have spent over ten years mastering my skills in email marketing.
But this doesn’t mean you can’t give it a go.
So here are a few more tips.
Don’t ignore old prospects – especially if the item you offered was expensive. Big chance they have not done anything yet and the opportunity is still there. Generally, old prospects are more interested in what you have to say rather than a brand new prospect.
Likewise, customers (people who have bought from you before) are generally easier to sell to again so don’t ignore them either.
This will help you get a business going Click Here